If you’re new to coaching, you might be wondering: What is this, really?

For a long time, I thought coaching was just another word for advice – someone telling you what to do, how to fix your life, how to get your act together. But something about that didn’t sit well with me and when I observed my first coaching session as a student during ICF training, I realized how wrong that idea was.

Coaching isn’t about being told. It’s about being heard. It’s about seeing possibilities you can’t see on your own – and walking away with clarity and courage to take your next step.

It’s not therapy.

It’s not mentoring.

It’s not a lecture.

It’s a safe, brave container for action, honesty, and self-trust.

The International Coaching Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to be their best personal and professional selves.”

Coaching is a collaborative process where you are the expert on your own life. My role as a coach is to ask powerful questions, reflect what I hear, challenge the patterns that might be holding you back, and hold space while you explore what you really want.

When I began my ICF-accredited training, I saw just how many different types of “coaching” are out there. Many are really just mentorship or consulting – someone with experience in a certain area telling you exactly what they did and encouraging you to follow the same path.

That approach can absolutely be valuable in the right situations, but it’s different from the kind of coaching I practice.

In my work, coaching isn’t about handing over my map for you to follow – it’s about helping you draw your own. Together, we explore where you are, where you want to go, and the steps to get there in a way that fits you. You bring the expertise in your life; I bring the structure, the tools, and the space to think more clearly.

What coaching with me often includes:

✔ Powerful questions that shift your perspective

✔ Space to reflect and clarify what you truly want

✔ Accountability to keep you moving forward

✔ Tools and frameworks, including Positive Intelligence® to help you break free from old patterns and take action with confidence

Coaching works best when you’re ready to make a change – even if you don’t know exactly what that change looks like yet. My role is to help you uncover your own answers and take the next right step with clarity and courage.

💜 Aimee

Ready to take the next step?
If you’re navigating your own “messy middle” and want support, I’d be honored to walk with you.